Observation
Organisations can focus heavily on selecting and deploying AI technology while underestimating the changes people need to make to get value from it.
From the Field
Using AI effectively introduces new habits: knowing when to use it, providing enough context, reviewing outputs, questioning results and learning where it genuinely saves time. None of that happens simply because a new button appears in a system.
Why This Matters
Adoption isn't just access. If established behaviours remain unchanged, even capable technology can sit unused or be used poorly.
Field Takeaway
AI adoption is a behaviour change, not just a technology rollout.
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