Observation
AI is often introduced as another destination: open a separate tool, copy information across, ask a question, take the answer back and continue the original task.
From the Field
The difference becomes obvious when AI is available within the workflow itself. If the relevant context is already there and the user doesn't have to keep moving information between systems, the experience becomes much more natural. The AI stops feeling like an extra task.
Why This Matters
A capability can be technically impressive and still see poor adoption if using it interrupts the way people work. Removing those small points of friction can matter as much as improving the AI itself.
Field Takeaway
The best AI often sits inside the work, not beside it.
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